December 14, 2025

Second AI Factory Session Successfully Delivered for Royal Jordanian by Masharek Advisory

Following the completion of our first AI Factory workshop, this second workshop focused on advancing leadership from AI awareness to structured adoption, governance, and execution within a complex aviation environment.

 

The session engaged senior leadership in a strategic dialogue centered on:

🔹 AI governance, ethics, and compliance aligned with global aviation standards

🔹 High-impact AI use cases across operations, customer experience, and profitability

🔹 A clear 18-Month AI Roadmap embedding AI into daily decisions with measurable KPIs

🔹 How leadership can move from pilots to scalable, value-driven AI adoption

 

The workshop was led by H.E. Majd Shweikeh, with valuable contributions from Ahmed Abdelnabi and the Masharek Advisory team Sana' Darwish, and Haneen Shehab.

Special thanks to Dr. Hossam Faris for his guidance and insights.

 

This marks another key milestone in building AI-ready leadership and embedding AI into daily executive decision-making.